Photographer Keith Macmillan was involved in creating the first logo, which was involved in the concept of the cover. The last character was featured on a compilation released in 2013. The evolution of the visual style ended in 2017 when the musicians disbanded Black Sabbath. The band had almost as many logos as there were albums because each cover featured its unique design. And the typography was done by his friend Sandy Field, who also designed the lettering for the second Paranoid record. During the release of his debut Black Sabbath compilation, he discovered surrealism, so he decided to use it as a basis. In the early 1970s, English photographer and artist Keith Macmillan worked on them however, only his pseudonym Keef was indicated on the first four albums. This manifested itself not only in the lyrics but also in the iconic covers. To become the musical analog of horror films, the band created a very dark image for themselves. But then the occult lyrics, gloomy manner of performance, and ominous guitar riffs did their job: fans began to buy millions of records and attend all the band’s concerts. The satanic images of the songs invaded the public consciousness, built on the ideals of universal love, and at first scared away the listeners. Their rock style influenced the worldview of the 1970s when the hippie and folk movement was in vogue. Thus ended an era of heavy metal, as the members of Black Sabbath set new standards for the genre. In 2017, the band embarked on their last tour, The End, which marked their departure from the stage.
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